Mid-West Family Madison presents...

Really Smart Marketing

WORKSHOP

featuring Zach Atherton from Harmon Brothers

Tuesday, October 4th, from 8:30 am - 12 pm. at Doxa Events 2700 Novation Parkway Madison, WI  53713.

What's In It For You?
Learn why your business isn’t growing as fast as it should.

• Is it awareness?
• Demand?
• Your product/service?

Learn how to turn strangers into your company’s superhero promoters!

• Transform strangers into rabid buyers and super fans!
• Experience hands-on learning, tools and takeaways to grow your bottom line!
• Learn to speak to your prospects and customers in every stage of their customer journey with you!

Learn how to achieve marketing ROI in today’s world by understanding:

• Marketing Misconceptions
• Strategy versus Tactics
• Your Customer Value Journey
• Your Customer Avatar
• The Story Telling Funnel

Meet Your Hosts:

Zach Atherton: Harmon Brothers

Zach Atherton is the Lead Writer and Director of the Harmon Brothers Writers Room, whose scripts have generated over 1.5 billion views, three-quarters of a billion dollars in sales, and are behind viral ads like Lume, Squatty Potty, and Kodiak Cakes. He has a bachelor’s degree in professional writing, a master’s degree in public administration, and a juris doctorate which just barely qualifies him to write ads about poop and body odor.

Theresa Timm: Navaquest

A branding strategy innovator, award winning broadcast salesperson, advertising pioneer, and a Certified Digital Marketing Partner.  Skilled in leadership, staffing, on-boarding, training, coaching, consulting, full funnel marketing strategy, and revenue generation.  A Wizard of Ads Academy graduate and a Walker Management graduate. Strong media and communication professional with a BS Music Performance from Viterbo University, La Crosse, WI.

Joe Daguanno: Navaquest

Experienced media, branding and advertising pro with a demonstrated history of working in integrated marketing and sales operations. Skilled in niche and mass marketing, brand development and strategy, coaching, leadership, and revenue generation. Strong sales professional with a BA focus in Communication Arts/Journalism from University of Wisconsin-Madison.