Join Our Team!

If you have the desire to win—be the best-in-class—and have a take-the-world-by-a-storm attitude, then I want to talk with you!
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How We're Different!
Other agencies may seem similar to Mid-West Family, but our strategy team's goal is to design and execute marketing campaigns with your company's growth and success as the goalpost. We use business intelligence, data analytics, opportunity mapping, and strategic planning. Plus, really kickass creative!

We help you:

  • Rise above the noise in a crowded marketplace
  • Build authentic relationships with your customers
  • Know how to build or rebuild your website and other marketing materials
  • Turn site visitors into loyal customers
  • Make more money!
We built a system to allow us to become a true partner with our clients. We plan carefully, think strategically, and execute flawlessly.

If you're interested in accomplishing these goals and have a growth mindset, you and I will get along great!

Shar Hermanson

Executive Vice President

Wake Up! Show Up! Calendar Up! 

If you want to know what that means—come talk with me!

Get a Head Start

It is my goal to plan carefully, think strategically, and execute flawlessly.

Three Great Reasons to book a meeting

  • Talk about your aspirations for your business.
  • Help you cultivate your brand's narrative to reach your target audience.
  • Start maximizing your marketing investment with a clear focus and understanding of where you are going and how to get there.

I believe you want to finish first! You want to dominate your competition. Not just win….Dominate!

If that sounds aggressive, then maybe I was wrong about the type of business owner you are.

I want to introduce myself, I am Leia Schneeberger, the ICE QUEEN, and just like you, I CRAVE competition. I’m an aggressive, risk-taking marketer looking for business owners who want to finish first, just like me!

How did I become the ICE QUEEN? I am also a professional racer, mountain biking in summer and fat tire in winter. This sport has taught me to fight through tough times and train hard to earn first place. If you desire to win, I can put YOU in first place.

What I believe about you is that you got into this for the adrenaline-pumping excitement, the challenge you can’t pull away from, and you have the focus it takes to make a difference in your customers’ life. What you want to accomplish will take hard work, and I understand putting in the work. This is hard, and if you can’t take a couple of falls, this may not be for you.

If you're ready to start the work to overtake your competitors and see yourself on the podium. Then your next step is to contact me via email, and I will activate my team, and you will be on course to be our next success story. We have a long list of incredible success stories, and we are ready to get to work for you.

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Upcoming Events

YOU MISSED IT! Signage Success Workshop

When : Sept 6
Where : Mid-West Family Madison

Never miss another great event! Sign up for the Three Minute Mix! 

Sign Up

Really Smart Marketing Workshop

When : Tuesday, October 10, 8:30 am - 12 pm
Where : Doxa Events 2700 Novation Parkway Madison, WI 53713

You'll learn the latest marketing advice, how to turn strangers into your company’s superhero promoters, & how to achieve marketing ROI in today’s world.

Sign Up

Coffee Meeting with YOU!

When : Anytime
Where : Anywhere

Let me know when you're available, and we can sit down and discuss your marketing plans.

Sign Up
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