Join Our Team!

If you have the desire to win—be the best-in-class—and have a take-the-world-by-a-storm attitude, then I want to talk with you!
shar_reddress2
How We're Different!
Other agencies may seem similar to Mid-West Family, but our strategy team's goal is to design and execute marketing campaigns with your company's growth and success as the goalpost. We use business intelligence, data analytics, opportunity mapping, and strategic planning. Plus, really kickass creative!

We help you:

  • Rise above the noise in a crowded marketplace
  • Build authentic relationships with your customers
  • Know how to build or rebuild your website and other marketing materials
  • Turn site visitors into loyal customers
  • Make more money!
We built a system to allow us to become a true partner with our clients. We plan carefully, think strategically, and execute flawlessly.

If you're interested in accomplishing these goals and have a growth mindset, you and I will get along great!

Shar Hermanson

Director of Strategy

Wake Up! Show Up! Calendar Up! 

If you want to know what that means—come talk with me!

Get a Head Start

It is my goal to plan carefully, think strategically, and execute flawlessly.

Three Great Reasons to book a meeting

  • Talk about your aspirations for your business.
  • Help you cultivate your brand's narrative to reach your target audience.
  • Start maximizing your marketing investment with a clear focus and understanding of where you are going and how to get there.

I believe you want to finish first! You want to dominate your competition. Not just win….Dominate!

If that sounds aggressive, then maybe I was wrong about the type of business owner you are.

I want to introduce myself, I am Leia Schneeberger, the ICE QUEEN, and just like you, I CRAVE competition. I’m an aggressive, risk-taking marketer looking for business owners who want to finish first, just like me!

How did I become the ICE QUEEN? I am also a professional racer, mountain biking in summer and fat tire in winter. This sport has taught me to fight through tough times and train hard to earn first place. If you desire to win, I can put YOU in first place.

What I believe about you is that you got into this for the adrenaline-pumping excitement, the challenge you can’t pull away from, and you have the focus it takes to make a difference in your customers’ life. What you want to accomplish will take hard work, and I understand putting in the work. This is hard, and if you can’t take a couple of falls, this may not be for you.

If you're ready to start the work to overtake your competitors and see yourself on the podium. Then your next step is to contact me via email, and I will activate my team, and you will be on course to be our next success story. We have a long list of incredible success stories, and we are ready to get to work for you.

mills fleet farm
KUNES_AUTO_GROUP-RGB
stotrailerlogo600dpi
H&R
Madison black chamber logo-1
madison light
dealer-logo_hesser
genesis logo
Mansur Trucking logo resized
everready
lycon

Upcoming Events

YOU MISSED IT! Signage Success Workshop

When : Sept 6
Where : Mid-West Family Madison

Never miss another great event! Sign up for the Three Minute Mix! 

Sign Up

Really Smart Marketing Workshop

When : Tuesday, October 10, 8:30 am - 12 pm
Where : Doxa Events 2700 Novation Parkway Madison, WI 53713

You'll learn the latest marketing advice, how to turn strangers into your company’s superhero promoters, & how to achieve marketing ROI in today’s world.

Sign Up

Coffee Meeting with YOU!

When : Anytime
Where : Anywhere

Let me know when you're available, and we can sit down and discuss your marketing plans.

Sign Up
Did You Ever Have a Customer Who Stopped Coming In?

Did You Ever Have a Customer Who Stopped Coming In?

It happens to the best of us—a long-time customer who, for one reason or another, just doesn't come in anymore. Read on to learn more about the wonderful art of reconnecting with a past customer. Read More

How Does Mid-West Family Transform Your Business?

How Does Mid-West Family Transform Your Business?

For any business, marketing is at the core of growing revenue and gaining new clients. Marketing helps new and existing clients better understand your goods and services through campaigns crafted... Read More

Follow Your Heart and Become a Champion

Follow Your Heart and Become a Champion

Choosing which social cause to support is a personal and subjective decision. There are many benefits to aligning your business with a social cause or charity. Your business certainly will benefit,... Read More

Why Businesses Love Working with Mid-West Family Madison for Recruitment Marketing

Why Businesses Love Working with Mid-West Family Madison for Recruitment Marketing

Recruitment marketing is essential for your business to engage and entice prospective employees in the pre-applicant recruitment phase. This is especially important in tight labor markets, where... Read More

7 Benefits of a Recruitment Marketing Strategy

7 Benefits of a Recruitment Marketing Strategy

Today, many business owners struggle to find and retain the talent they need to keep their businesses running effectively. As many as 78% of companies are currently running short-staffed. If your... Read More

The Trials and Tribulations of Hiring

The Trials and Tribulations of Hiring

The job market is just that. A market—sometimes the market booms and sometimes, it busts! I remember when news of layoffs and downsizing bombarded the headlines. Today companies struggle to backfill... Read More

What Home Improvement Businesses Should Know About Pay Per Click Ads

What Home Improvement Businesses Should Know About Pay Per Click Ads

Do you look online first when you want or need something? Most people do! This is why online visibility for home improvement businesses is key. You want prospects to find you when they need services. Read More

What Sports Teaches Us

What Sports Teaches Us

It’s your team, you waited for the season, and now you are ready. Training for sports taught me the game is won long before I hit the field. How you train in the off-season leads to either a winning... Read More

8 Tips for Marketing a New Business in Madison Wisconsin

8 Tips for Marketing a New Business in Madison Wisconsin

Opening a new business in Madison? YEAH! This is a huge step and chances are, you're very excited about the process and progress you're making. However, in many cases, you may end up with so much on... Read More

Blisters and Lost Toenails

Blisters and Lost Toenails

We all have a friend who does long runs, big hikes, or some other show of athletic prowess. You know the kind I mean, the ones that push their mind and body to the limit. Rather it’s strenuous... Read More