Really Smart Marketing Workshop

What's In It For You?
You'll learn the latest marketing advice.

• Google Analytics 4
• Why your customer avatar is so important
• How to create a terrific customer value journey

Learn how to turn strangers into your company’s superhero promoters!

• Use Storytelling to transform strangers into rabid buyers and super fans!
• Learn to speak to your prospects and customers in every stage of their customer journey with you!
• The power of Future Casting

Learn how to achieve marketing ROI in today’s world by understanding:

• Marketing Misconceptions
• Strategy versus Tactics
• Your Customer Value Journey
• Your Customer Avatar
• The Story-Telling Funnel

Meet Your Hosts:

Zach Atherton: Harmon Brothers

Zach Atherton is the Lead Writer and Director of the Harmon Brothers Writers Room, whose scripts have generated over 1.5 billion views, three-quarters of a billion dollars in sales, and are behind viral ads like Lume, Squatty Potty, and Kodiak Cakes. He has a bachelor’s degree in professional writing, a master’s degree in public administration, and a juris doctorate which just barely qualifies him to write ads about poop and body odor.

Theresa Timm: Navaquest

A branding innovator, award-winning broadcast salesperson, advertising pioneer, and Certified Digital Marketing Partner. Skilled in leadership, staffing, onboarding, training, coaching, consulting, and revenue generation. A Wizard of Ads Academy graduate and a Walker Management graduate. Strong media and communication professional with a BS in Music Performance from Viterbo University, La Crosse, WI.

Joe Daguanno: Navaquest

Experienced media, branding, and advertising pro with a demonstrated history of working in integrated marketing and sales operations. Skilled in niche and mass marketing, brand development and strategy, coaching, leadership, and revenue generation. Strong sales professional with a BA focus in Communication Arts/Journalism from the University of Wisconsin-Madison.