When: Tuesday, October 10, 8:30 am - 12 pm.
Where: Doxa Events 2700 Novation Parkway Madison, WI 53713
What's In It For You?
You'll learn the latest marketing advice.
- Google Analytics 4
- Why your customer avatar is so important
- How to create a terrific customer value journey
Learn how to turn strangers into your company’s superhero promoters!
- Use Storytelling to transform strangers into rabid buyers and super fans!
- Learn to speak to your prospects and customers in every stage of their customer journey with you!
- The power of Future Casting
Learn how to achieve marketing ROI in today’s world by understanding:
- Marketing Misconceptions
- Strategy versus Tactics
- Your Customer Value Journey
- Your Customer Avatar
- The Story-Telling Funnel
Meet Your Hosts:
Zach Atherton: Harmon Brothers
Zach Atherton is the Lead Writer and Director of the Harmon Brothers Writers Room, whose scripts have generated over 1.5 billion views, three-quarters of a billion dollars in sales, and are behind viral ads like Lume, Squatty Potty, and Kodiak Cakes. He has a bachelor’s degree in professional writing, a master’s degree in public administration, and a juris doctorate which just barely qualifies him to write ads about poop and body odor.
Theresa Timm: Navaquest
A branding innovator, award-winning broadcast salesperson, advertising pioneer, and Certified Digital Marketing Partner. Skilled in leadership, staffing, onboarding, training, coaching, consulting, and revenue generation. A Wizard of Ads Academy graduate and a Walker Management graduate. Strong media and communication professional with a BS in Music Performance from Viterbo University, La Crosse, WI.
Joe Daguanno: Navaquest
Experienced media, branding, and advertising pro with a demonstrated history of working in integrated marketing and sales operations. Skilled in niche and mass marketing, brand development and strategy, coaching, leadership, and revenue generation. Strong sales professional with a BA focus in Communication Arts/Journalism from the University of Wisconsin-Madison.