Operation Shop Local is a trade campaign with no cash investment! You trade gift certificates to your business for $5,000 in marketing and promotions across our radio stations on-air, online, on our station websites, and on station social media!

Operation Shop Local champions local businesses and delivers customers to your door!

  • We connect people with restaurants, entertainment, services, and products right in their backyard.
  • We entice people to try your business with great deals!
    • Example: a customer pays $25 for a $50 gift certificate
  • Follow-up deals bring them back for more! 

What's Included in Operation Shop Local?

  • 80 15-second promotional messages across our 8 radio stations
  • Live and recorded promotional announcements
  • Additional 30-second ads on the station of your choice
    • Don't have a commercial? No worries! We'll produce your unique spot for just $79!
  • Webstore listing, including a link to your website
  • Bounceback emails
  • Free production of your e-certificates 
Operation Shop Local reaches 300,000 local people who live and work in the Madison area
You supply the gift certificates, and we do the rest!

YES! I want more customers!

The Operation Shop Local trade program Mid-West has is unbelievable. I have absolutely no idea why businesses would not jump at this program at first sight...  I will forever be a fan of Mid-West Family Madison and Operation Shop Local.

Brandon Long owner of Madison Axe